Seriously, I can’t say… at least not very effectively. You see, I am generally a quiet person, so talking for almost two straight hours about food waste has left my voice somewhat coarse. So, since I’m temporarily impaired from speaking, I’m going to write this blog.
Our food waste awareness event was an amazing success. Our project team, also known as DYNM615 in the Organizational Dynamics program, put together a feast of excess food by collecting donations from local vendors. Even after a semester of studying the global food waste issue, we were amazed at the amount of quality food that was heading for the landfill. Armed with totes, magnets, and T-shirts in addition to A LOT of food, we invited students to stop by for some free gifts and food. Shortly after setting up, we had a crowd of people stopping at our table.
I had expected that giving away free food would attract hungry college students, so the crowd didn’t surprise me much. However, what did surprise me was that after people realized why we were there and understood that the food giveaways were originally destined for the landfill… they didn’t leave. A highly energized project team told the story of food waste over and over. Guests leaned in to be able to hear the team members over the crowd noise. Some people asked to be contacted for future efforts, others asked follow-up questions to better understand how this could be true, and many just shook their heads in disbelief. Facial expressions told the story fully, as guests at our table displayed emotions of shock, disgust, and in some cases, anger.
Do I think that raising awareness will change behaviors? If this event is any indication, you bet it will!
The amount of food we collected from just a few vendors was appalling. The use of technology to spread the word via websites, blogs, Facebook, and Twitter was phenomenal. The video was superb and highly impactful. The production of “free giveaways” items from design through deliver was excellent. The energy, teamwork, and cohesive effort to make an impact on this global issue were unlike anything I’ve ever seen.
Even if I had my voice fully intact, I still wouldn’t be able to say enough about this project team and what they accomplished through the Spring 2013 semester and on the afternoon of Thursday, April 4, 2013…